PromoBiz — FMCG Analytics & AI

The Problem

You're Good at Business. Your Data Tools Aren't.

FMCG entrepreneurs are sharp operators. The problem is never the business — it's that the data needed to run it is buried in Excel, delayed by days, and impossible to query without an analyst.

⏳

"I always find out a depot is dipping — 3 weeks after it started."

By the time the MIS lands, the damage is done. You need to see problems forming, not after they've formed.

📊

"My team spends 4 hours every Monday preparing the report — instead of selling."

Manual consolidation from 5 Excel files, different formats, different people. That's 200+ hours a year lost to making slides.

🏪

"I don't know which outlets have gone silent until the distributor tells me."

300 outlets that haven't billed in 60 days. You only find out when someone calls. By then, competitor has already filled the shelf.

💬

"When I ask 'how are we doing this month?' — nobody can answer in under 10 minutes."

The answer exists somewhere in a spreadsheet. But pulling it out takes time nobody has. You deserve answers in seconds, not slides.

💰

"I don't know exactly where my collections stand without calling finance."

₹40L+ in receivables scattered across parties. No live view, no ageing summary, no overdue alerts. Cash flow suffers because visibility is broken.

🎯

"My salespeople push the easy SKUs. Range coverage never improves."

Without visibility into RSI and index coverage by outlet, no one knows which SKU to push where. Revenue opportunity sits on the shelf, unbilled.

What We Build

Custom Tools. Real Problems. Solved.

Every tool is designed around the specific operating reality of FMCG distribution — not copied from a generic BI template.

📊

Sales Intelligence Dashboard

Solves: "I'm always behind on what's happening"

Live billed value, depot performance, outlet count, SKU throughput and fill rate — updated the moment your data lands. No waiting for Monday's MIS.

Depot-wiseRoute-wiseMTD / YTDPareto 80/20

🤖

AI Sales Chatbot

Solves: "Getting answers takes too long"

Ask in plain English — "Which depot dropped this week?", "Top 5 lapsed outlets in Surat?", "RSI trend for X brand?" — and get a data-backed answer in seconds. No analyst. No query writing.

Natural LanguageInstant AnswersFMCG-trained

🏪

Outlet Coverage & Lapse Tracker

Solves: "I never know which outlets have gone silent"

Active, lapsed and new outlet tracking by route and beat. Automatic alerts at 30 / 60 / 90 days of silence. Win-back priority scoring so the field team knows where to focus first.

Lapse AlertsBeat-wiseWin-back Score

📦

RSI & Range Coverage

Solves: "Range selling never improves"

Range Selling Index by outlet, LA and depot. 1-away outlet identification — who is just one SKU away from full range. Revenue gap calculation. The exact list your team needs to upsell today.

Index Coverage1-Away OutletsRevenue Gap

📋

Collections Tracker

Solves: "I can't see my cash position in real time"

Receivables vs target, overdue ageing by party, cheque vs NEFT split, collection efficiency by salesperson. Know exactly who owes what, for how long, before it becomes a problem.

Ageing ViewParty-wiseOverdue Flags

🎯

Deep Intel Reports

Solves: "Reviews take hours of prep work"

One-click auto-generated review reports — Sales Review, CEO Intelligence, Field Action Plan, Team Scorecard. Every monthly review done in minutes, not hours. Every meeting walks in with data.

CEO ReportField ActionTeam Scorecard

Analytics in Action

Built for FMCG. Looks Like This.

Three types of dashboards we build. Every view is customised to your data structure, your channels and your business questions.

Actively deployed & live

Sales Intelligence Dashboard

Secondary Sales · Depot × SKU · MTD Performance

LIVE

Updated: Today

Total Billed MTD

₹3.8 Cr

↑ 14% vs last month

Billed Outlets

1,142

↑ 68 new this month

Lapsed Outlets

183

↑ Not billed 60+ days

Avg RSI Score

4.2

⚠ Target: 6.0

Top Depots — Pareto 80/20

Depot	Billed	Share	vs LM
West Zone 1	₹74.2L	19.5%	↑ 11%
Central Zone	₹58.6L	15.4%	↑ 7%
North Zone 2	₹44.1L	11.6%	↓ 4%
East Zone	₹31.8L	8.4%	↑ 3%
South Zone	₹22.3L	5.9%	→ 0%

AI Assistant — Ask Your Sales Data

Which brand had the biggest drop this week?

YOU

Brand C dropped ₹6.1L WoW (−17%). 3 depots had zero billing Mon–Wed. West Zone 1 is the biggest contributor. Suggest RSM review today.

Top 3 SKUs to push in North Zone?

YOU

Based on 1-away analysis: SKU-14 (₹2.1L potential), SKU-07 (₹1.4L), SKU-22 (₹0.9L).

Ask about any depot, SKU, outlet, brand…

📱 Mobile-ready🔍 Depot drill-down📈 YoY comparison🤖 AI chatbot📤 One-click reports

Outlet Coverage & RSI Dashboard

Active · Lapsed · Range Selling Index · Beat-wise

LIVE

Updated: Today

Universe Outlets

2,480

Total coverage scope

Billed This Month

1,863

Coverage: 75.1%

Lapsed (60+ Days)

312

↑ 28 new this month

1-Away Outlets

247

₹4.8L revenue gap

RSI Score by Depot — Range Selling Index

West Zone 16.8 / 9

Central Zone5.4 / 9

North Zone 24.1 / 9

East Zone3.2 / 9

South Zone2.9 / 9

Win-Back Priority — Lapsed Outlet Recovery

Outlet	Last Bill	Score	Priority
Outlet A — Beat 3	Nov	87	🔥 Hot
Outlet B — Beat 1	Oct	82	🔥 Hot
Outlet C — Beat 7	Nov	74	🟡 Warm
Outlet D — Beat 2	Sep	68	🟡 Warm
Outlet E — Beat 5	Aug	41	🔵 Cold

🗺️ Beat-wise view⚠️ 30/60/90 day alerts🎯 1-away RSI list📊 Category A/B/C/D🔥 Win-back score

Collections Intelligence Dashboard

Receivables · Ageing · Party-wise · Overdue Alerts

LIVE

Updated: Today

Total Outstanding

₹48.2L

As of today

Overdue (30+ Days)

₹14.6L

↑ 8 parties breached

Collected This Month

₹31.8L

↑ 92% of target

Avg Collection Days

22.4

↓ Improved vs LM

Ageing Breakdown — Overdue Parties

Party	Outstanding	Age	Status
Party A	₹5.2L	62 days	CRITICAL
Party B	₹3.8L	51 days	CRITICAL
Party C	₹2.9L	38 days	OVERDUE
Party D	₹1.8L	31 days	OVERDUE
Party E	₹0.9L	18 days	ON TRACK

AI Assistant — Collections Queries

Which parties are overdue by more than 45 days?

YOU

2 parties are 45+ days overdue: Party A (₹5.2L, 62 days) and Party B (₹3.8L, 51 days). Combined exposure: ₹9.0L. Recommend immediate escalation to sales head.

Collection efficiency by salesperson this month?

YOU

SP-1: 104% | SP-2: 88% | SP-3: 76% | SP-4: 61%. SP-3 and SP-4 need a review — both have parties past 30 days.

Ask about any party, salesperson, ageing…

⏰ Ageing buckets👤 Salesperson-wise🔔 Overdue alerts💳 Cheque vs NEFT📊 Target vs actual

How It Works

Live in 4 Weeks. Zero IT Team Needed.

You run the business. We handle everything from data template to deployment. Your team just logs in.

Discovery Call

30 minutes. We understand your data, your team, your biggest pain points. No prep needed from you.

Data Templates

We give clean Excel templates to your MIS team. Align column names once. Simple upload process, locked forever.

We Build & Host

Dashboard + AI chatbot built and deployed on cloud in 3–4 weeks. Role-based logins. Fully managed by us.

Upload & Go

Your team uploads one Excel file each month. Dashboard refreshes instantly. Zero IT dependency from your side.

Who It's For

If Your Data Lives in Excel, This Is for You.

We work with FMCG businesses that are operationally sharp but analytically under-equipped.

🏭

FMCG Distributors & Super Stockists

Managing 500–5,000 outlets across multiple routes. You know your business — you need your data to keep up with you. Live depot performance, outlet lapses and collections in one screen.

📦

CSD / Institutional Channel Operators

Managing multiple principals through a structured channel? Role-based dashboards for each principal, with consolidation at the top — and a full audit trail for every number.

🏪

FMCG Brands (GT + MT)

Track secondary sales by depot, monitor RSI and range coverage, catch lapsed outlets before the month closes — without waiting for the regional team's Monday report.

💡

Business Owners & Sales Heads

You want one dashboard that shows exactly what's happening, what's at risk and what needs attention — without asking your team to prepare slides for every question.

Why PromoBiz

Not a Tech Agency. An FMCG Practitioner.

The person building your dashboard has done your job — 15+ years in FMCG sales, distribution and key accounts. We know what numbers matter, and why.

🧠

FMCG-First, Always

Every KPI, every view, every alert is designed around how FMCG distribution actually operates — RSI, picklist, depot-route structure, beat plans. Not copied from generic BI templates.

🔧

Fully Customised

No two FMCG businesses are identical. Your channels, your data structure, your KPIs — the dashboard is built around your reality, not a template that almost fits.

⚡

Live in 3–4 Weeks

No multi-month IT projects. No SAP integration roadmaps. Share your Excel, we deploy the full platform. Your team logs in and gets answers from day one.

🔒

Your Data Stays Yours

Private cloud deployment. No third-party BI tool with your sales data sitting on a public server. Role-based access so each person sees only what they should.

💬

AI That Understands FMCG

The chatbot knows RSI, lapsed outlet, picklist, fill rate, depot, index coverage — because it's trained on your domain vocabulary, not generic business data.

📱

Mobile-Ready, Field-Friendly

Your RSM is in the field, not at a desktop. The dashboard works perfectly on mobile — check live data, pull outlet lists, review collections from any phone, anywhere.

Your Business Shouldn't
Run on Yesterday's Data.

See It Built on Your Data.

Your Business Shouldn'tRun on Yesterday's Data.

See It Built on Your Data.

Your Business Shouldn't
Run on Yesterday's Data.